Venn Network
OVERVIEW
Venn is a decentralized cybersecurity solution created by Ironblocks, that protects blockchain applications and protocols from malicious transactions and economic risks.
ROLE
UX UI solo designer, creative lead
Goal
Create an explorer that will provide critical transaction information that are Venn-specific relevant to security, and selected data points to different personas.
Achieving market adoption in a competitive landscape, accumulating trust in an environment where security is paramount, and overcoming technical hurdles in integrating with various blockchain protocols.
Challenge
KPI'S
01
User Engagement & Retention:
Daily/Weekly/Monthly Users interacting with the explorer.
Session Duration (Aim: 10% increase MoM).
02
Features Engagement:
Which features and tool types are used most.
03
Transactions Frequency:
How often do users test different transaction types.
04
Conversion Actions:
Do users proceed to the Documentation...
My Proccess
As a solo designer, I needed to create a Minimum Viable Product (MVP) for the explorer, that aligns with the needs of different user personas, each with distinct requirements and workflows, and aligns with business goals.
DISCOVER
Competitor Analysis
Different Projects operate within the blockchain ecosystem, focusing on different niches, such as collaboration, scalability, security, decentralized finance (DeFi), and innovative consensus models. They target the growing demand for enhanced transaction efficiency, decentralization, and ecosystem connectivity.
Key Insights
Due to innovative fields, competitors are emphasizing comprehensive educational resources that not only help understand complex security concepts but also enhance overall user confidence.
DISCOVER
User Research
Objective
Understand the needs, pain points, and expectations of users using the Custom Detector feature.
Method
Qualitative research was conducted through interviews with a mix of current platform users, including developers, security experts, and ecosystem partners, via tools like Fireflies, Google Meet, and one-on-one sessions has provided actionable insights:
Questions Asked
01
If a security solution increased transaction fees slightly, what would make it worth the cost?
02
How do you typically integrate new security solutions into your protocol?
03
What has been the most frustrating part of integrating security tools in the past?
04
Would you prefer an automated security system, or one where you can fine-tune settings? Why?
05
Do you see security as something handled entirely by your team, or would you trust an external system with decision-making?
06
What’s your preferred way to troubleshoot security-related issues in your protocol?
Key Findings
DEFINE
Target Audience
The "DeFi Protocol" persona represents decentralized finance platforms of various scales, managing some user bases and transaction volumes. These protocols are focused on user trust, business continuity, and maintaining security.
"
"
We need to understand the trade-offs—what level of protection we’re getting versus the cost implications for users.
DEFINE
Information Architecture
Education, exploration and management actions are divided into different areas throughout the ecosystem to create a clear user flow and hierarchy.
DEFINE
Featured User-Flow
The Venn Playground is a core feature of the Venn Testnet Explorer, designed to give protocol developers and community users an interactive experience with Venn’s security framework. By allowing users to experiment with real transactions, the Playground fosters trust in Venn’s capabilities and accelerates integration with DeFi protocols.
IDEATE
Wireframing
Using gamification elements such as earning badges or success messages and a clear progress bar to motivate users to complete all steps, encourages learning and prompts further exploration into the Explorer.
UX Challenges
01
Layout challenge: To prevent accidental skipping, the layout should not remain left-to-right (description on the left, functional space on the right) for consistency, but should be placed underneath to continue the flow without friction.
02
Create seamless Navigation: Ensuring users can intuitively move through Playground steps and substeps.
03
Frictionless wallet connection: If a user is on the wrong chain, instead of just an alert, provide a “Switch Chain” button for a seamless fix.
DESIGN
Featured user flow - Playground
Welcome to Venn Playground - a demo dApp on the Venn testnet that enables you to understand how Venn works, and explore the actual integrations.
DESIGN
Main Features
Additional pages within the explorer that align with the goals and user needs.
Get Started
Users from all personas (developers, security teams, dApps, community) actively utilize the page to take relevant next steps within Venn’s ecosystem.
01
Featured actions and pages
Explaining complex technology by interactive animated diagram of how it works.
02
featured actions for optimal user journey by each persona
Transaction Details
Expand a transaction from the main Transactions View to access detailed metrics and validation history, allowing deeper analysis of transaction behaviour.
Hacks Simulator
A Simulation of What Could Have Been, demonstrates Venn's ability to avoid historical hacks to secure interest from top-tier DeFi protocols and build credibility.
01
Diagram visualization
Explaining complex technology by interactive animated diagram of how it works.
02
A list of detailed past hacks
Examines what would have happened by integrating Venn
Protocol Page
As a protocol team member, I want to access my dedicated Protocol Page to view all relevant information about my protocol, including addresses, transactions and fees, in one place.
Operator Page
It includes all operators' metrics and performance details so protocol team members or potential partners can make informed decisions about selecting or collaborating with network operators.
TEST
Analytics
Explorer
Visitors: 426 (545% growth from previous week)
Total TX: 17.8k (394% growth from previous before)
Average session duration: 10.7 min’ (-40% decline from week before)
Docs
Visitors: 505 (256% growth from week before)
Most visited page: Playground (90+ visits)
Next Steps
LOCATION
Tel Aviv, Israel
SOCIAL
Tel. 054-567-3099
© 2025 by Noy Avrahami
